Wexford Faces Tourism Challenges Amid Falling Visitor Numbers

Wexford’s tourism sector is grappling with significant challenges as visitor numbers have dropped sharply in early 2025, with Sean Connick, CEO of Dunbrody Famine Ship, highlighting a 20% decline in tourists in the first quarter.

While recent months have shown signs of recovery, concerns remain about the sustainability of the sector moving forward. Factors such as post-Brexit travel changes, rising costs, and reduced European visitors have impacted local businesses and heritage sites. In response, Visit Wexford and key attractions are working closely to promote the county through joint marketing initiatives and special offers, such as discounted admission between Johnstown Castle, the Irish National Heritage Park, and the Dunbrody Famine Ship. Infrastructure improvements, including upgrades to the Dunbrody visitor center and plans for a new Norman Centre by 2027, are underway to boost the visitor experience. However, speaking on Morning Mix Mr Connick remains hopeful for the future, emphasizing the strong community effort to position Wexford as a vibrant and welcoming destination for both domestic and international tourists.